50,000BC Jacket waiting list. We’d have colonised Earth faster if we’d had this jacket.
Prehistoric man was the greatest adventurer to ever live. During the great migrations out of Africa around 50,000 years ago, our ancestors became the first explorers, the first mountaineers, the first sailors, even the first barefoot ultra-marathon runners. They did it in the most inhospitable climates – with volcanic winters, mega droughts, dropping sea levels and sheets of ice towering thousands of metres high covering modern day New York and Europe. And they were so successful that their adventures led to the exploration and colonisation of Earth. Having begun to create the future of clothing, we’ve now gone back in time to build gear for prehistoric man. Part coat, part cave, the 50,000BC Jacket borrows as much from architecture as it does from material science. Waterproof, windproof, highly durable and with wool insulation, it’s a bonded, 4 layer, ice-age-proof jacket. Built for a truly nomadic lifestyle in ever changing weather conditions it turns the clothes on your back into your sanctuary from the world.