Waterproof to over 40,000mm on the outside. Built with aerogel on the inside. The Waterfallproof Puffer launches tomorrow.
As we face life on Earth with new categories of weather, we’re going to need new categories of clothing. With extreme weather events on the rise for the last 40 years, and floods and fires sweeping across cities and states, “waterproof” is not enough. The megastorms are coming. Describing it as raining doesn’t quite cut it when you see houses and cars floating down the road. So we’ve started working on clothing designed for a world of ultraviolent weather – a world where the sky starts acting more like the ocean, and atmospheric rivers dump tidal waves of water down on towns, cities and villages. The Waterfallproof Puffer is designed to combat the megastorms of the future, where crazily intense rainfall and snowstorms become the norm. Highly waterproof to over 40,000mm, water can’t even stick to the outside of the jacket. It comes with a watertight chest pocket that we borrowed from scubadiving gear. And the insulation is embedded with aerogel – the lightest solid material in the world – to keep you warm down to -40°C.
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