In designing the 100 Year Hoodie, our aim was to take the best possible materials that have stood the test of time, and turn them into a piece of clothing you really could wear forever. So the tests we put it through were all about simulating extreme levels wear and tear out in nature rather than in the lab.

We simulated incredible amounts of abrasion by dragging it at high speed behind a 4×4 and motorbike on dirt tracks and tarmac both when it was heavy and wet and hot and dry. It was covered in debris, smashed against rocks, bridges brambles and trees, churned at speeds of over 40mph in the sea and blow torched. The Special Forces tactical rope that we used to tie the hoodie on with was destroyed in the process but the hoodie was fine, apart from the occasional horse shit stain.