26 January 2021
We carried on building the future last year, designing for a rapidly changing world. We started working on disease resistance with our Full Metal Jacket which was named one of TIME’s Best Inventions 2020. You can read the story behind Vollebak and the jacket here in The Guardian.
We announced our first stockist in the middle of Australia’s Great Victoria Desert – probably the most socially distanced shop on Earth. And we built clothing for a changing climate – launching our first ever Equator Shirt, our Ice Age Fleece, the most waterproof pants on Earth, and a Solar Charged Puffer fit for an Arctic winter.
We also made hoodies from plants and pomegranates that you can bury in your garden, released our first White Paper, and started work on our Garbage Watch which will be made from the 50 million tonnes of electronic waste thrown in the trash each year.
In 2021 we’re building for the future again and we’re going to need your help. We’re fortunate to have some of the world’s smartest customers, from brain surgeons to rocket scientists. So as we start launching innovation projects that will keep us busy for the next decade and beyond – in AI, stealth, robotics and space exploration – we’re going to be opening up our R&D process to make them happen faster.
So if you have friends who like thinking about the future, or designing and building it, please let them know we exist. Over the course of the next 12 months we’re going to be recruiting test subjects, engineers, designers, guinea pigs, scientists and adventurers.