OUR INDESTRUCTIBLE RANGE IS BUILT FROM A FIBRE 15X STRONGER THAN STEEL
Our Indestructible range is made from Dyneema which is the single strongest fibre known to man today. We use it to make jackets, hoodies, pants, hats, belts and puffers. The rest of the world uses it to build bulletproof vests and anti-ballistic vehicle armour.
OUR DNA RANGE IS MADE FROM GENETICALLY ENGINEERED MICROORGANISMS AND DNA
DNA doesn’t just make us, us. It also makes many of the colours we see in the natural world. So instead of using synthetic dyes to colour our DNA range we use genetically engineered microorganisms and DNA. By implanting the DNA of the indigo plant into self-replicating bacteria, brewing that bacteria like beer, then submerging our clothing into giant baths of the stuff, we can now grow the colours that dye our clothes.