A short history of how we’ve been building the future

From the invisibility cloaks and Electromagnetic Shielding Bombers of today, to the Relaxation Hoodies that started our journey, this is the story of where we’ve been.

2023. DNA

Sheep have been cloned. The human genome has been mapped. And now we're using DNA to make clothing.

See our DNA range

2022. A zombie proof Apocalypse Jacket

Built from a material originally invented by a Dr Marvel for NASA’s Apollo program, the Apocalypse Jacket can withstand black lava, flash fires, and chemical erosion.

2019. Deep Sleep Cocoon

Named as WIRED Gear of the Year, our Deep Sleep Cocoon was designed to help you get some sleep on the first missions to Mars.

2019. SpaceX poster

With our first jacket ready for space, we figured there was someone we had to tell. Helpfully there’s a billboard site right outside SpaceX HQ.

2018. The world’s first Graphene Jacket

Part jacket, part science experiment, the Graphene Jacket was an experimental prototype with one side coated in graphene, and the other side not. Fast Company described it as “more akin to a hackathon than a fashion design process.”

2017. The Solar Charged Jacket is named as one of TIME Best Inventions

In 2017 we invented the Solar Charged Jacket – a lightweight running jacket that could store and re-emit sunlight. It was named as one of TIME magazine's Best Inventions and as Sports Gear of the Year by WIRED.

2016. Our first break comes on The Tonight Show

Jon Glaser educates Jimmy Fallon on the art of wearing our Relaxation Hoodie on The Tonight Show.