We’re using black algae and hemp to create the new black and the new white.

Black algae and hemp are two of the most futuristic materials on the planet. If scientists suddenly invented two new materials that could produce over half the oxygen in the world, and clean up soil and air after nuclear meltdowns – all whilst sucking up carbon dioxide – it would be hailed as a miracle. But algae and hemp both do it for free. And over the next decade they will also re-shape how clothing and colour itself are made. So as we continue on our journey of building clothing from the materials that will shape our planet’s future, we’re using algae and hemp to create the new black and the new white.