Black Squid Jacket waiting list. The colour-shifting jacket based on 500 million years of evolution.
The Black Squid Jacket mimics one of nature’s most mesmerising innovations – the adaptive camouflage of the squid. Over the last 500 million years they’ve evolved the ability to change their colour and appearance at high speed and with almost infinite variety to hide, attack, or communicate. We’ve replicated elements of this biological survival mechanism using lasers, resin and over 2 billion disruptively-structured microscopic glass spheres. The result is a mind-bending ski and snowboard jacket. While it looks like metal or oil in dull light conditions, when exposed to bright light it instantly turns into every colour in the visible spectrum. This alien-like power is useful whether you want to be seen on the ski slopes or you’re a 20cm sea creature trying to avoid becoming someone’s dinner. The waiting list is now open.