Plant and Pomegranate Hoodie. Built from eucalyptus trees and dyed in a giant vat of fruit. The waiting list is now open.
5,000 years ago our ancestors made their clothes from nature, using grass, tree bark, animal skins and plants. We need to get back to the point where you could throw your clothes away in a forest and nature would take care of the rest. The Plant and Pomegranate Hoodie feels like a normal hoodie, looks like a normal hoodie, and lasts as long as a normal hoodie. The thing that makes it different is simply the way it starts and ends its life. All the materials we’ve used were grown in nature. Each hoodie is made from eucalyptus trees from sustainably managed forests before being submerged in a giant vat of pomegranate dye to give it its colour. As it’s made entirely from plants, the hoodie is fully biodegradable and compostable. When you decide your hoodie has reached the end of its life – whether that’s in 3 years’ time or 30 – you can put it out with the compost or bury it in your garden. Because the hoodie that starts its life in nature is designed to end up there too. Launching September 2020, the waiting list is now open.
Thank you for signing up.
You're now part of our Advance Access email program.
Join the waiting list
Sign up to get advance access to the Plant and Pomegranate Hoodie and other new releases.