Technical details
Open Accordion
Size + fit
Open Accordion

Fit guide: The Plant and Pomegranate Hoodie has a regular fit.

Model wears: Runner Tyler Maher is 6ft 4 / 193cm with a 38 inch / 97cm chest. Tyler has an athletic build and is wearing the Plant and Pomegranate Hoodie in size XL.

Personalised advice: See our size guide for more advice on sizing, or you can ask us for personalised sizing advice here.

Returns and exchanges: Don’t worry if you order something and it doesn’t fit – we have a free, no hassle 30 day return and exchange period.

XSSMLXLXXL
Fits chest83-9091-9899-106107-114115-122123-130
Fits waist71-7676-8181-8686-9191-9696-101
XSSMLXLXXL
Fits chest33-3636-3939-4242-4545-4848-51
Fits waist28-3030-3232-3434-3636-3838-40
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Plant and Pomegranate Hoodie

Sustainability has been going backwards

5,000 years ago our ancestors were making their clothes from nature, using grass, tree bark, animal skins and plants. But for the last few centuries we’ve been heading in the wrong direction. We need to get back to the point where you could throw your clothes away in a forest and nature would take care of the rest. Our Plant and Pomegranate Hoodie, as well as our Plant and Algae T Shirt, are our first steps towards creating clothing that uses as little energy and few resources as possible, and biodegrades rapidly back into nature at the end of its life.

An anti-landfill hoodie

60 years ago, 1.3 million tonnes of clothes and shoes were thrown away in the US. By 2015 this figure had risen almost 10x to 11.9 million tonnes. And 8.2 million tonnes of this ended up in landfill. Not adding to that 8.2 million felt like the very definition of cutting edge to us. The Plant and Pomegranate Hoodie won’t ever make it to the rubbish pile. Because we’re tackling the problem at the source.

Plant and Pomegranate Hoodie

It’s not going to biodegrade when you’re wearing it

The Plant and Pomegranate Hoodie looks and feels like a normal hoodie. And it lasts just as long as a regular hoodie too. What makes it different is that it starts and ends its life in the ground. But it’s not going to start biodegrading if you go for a run or hang it up to dry. You have to physically bury it in soil or put it out in the compost if you want it to biodegrade. It needs all the fungus, bacteria and heat from the earth to start to break down.

Plant and Pomegranate Hoodie

The hoodie is soft and light

While we make some of the world’s toughest hoodies, the Plant and Pomegranate Hoodie isn’t designed to be one of them. It’s built to be soft and light and incredibly comfortable. You can think of it as the sustainable alternative to your favourite old hoodie. Everything is designed for softness. There are no zips, buttons, or pullers. There’s just a large pouch pocket on the front, stitching that’s made from recycled cotton thread, and a care instructions label that’s designed to simply dissolve after the first wash.

Plant and Pomegranate Hoodie

The hoodie is made out of pulped eucalyptus

The hoodie is made from wood pulp from sustainably managed forests. Eucalyptus trees are chipped and pulped, before being turned into fibre, then yarn and finally fabric. All the wood is harvested from sustainable forestry plantations and certified by both the Forestry Sustainability Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC). Representing over 700 million acres of certified forests, the PEFC is the largest forest certification system in the world.

Plant and Pomegranate Hoodie

It’s produced using a closed loop production process

The wood is turned into fabric using an environmentally responsible and closed loop production process. In practice this means that over 99% of the water and solvent used to turn pulp into fibre is recycled and reused. And on the Higg MSI scoring system which measures the impact of producing a kilogram of fibre – taking into account fossil resource depletion, water scarcity, eutrophication and global warming – this fabric scores 10 against cotton’s score of 60. Our eventual aim is to score 0.

Plant and Pomegranate Hoodie

Why we’ve turned to pomegranates

At the same time we’re exploring natural dyeing methods. We’re looking for raw materials which are not only energy efficient, but are also robust enough to survive our planet’s unpredictable future. Pomegranate trees can thrive in harsh environments. They’re drought-tolerant – so hot and arid climates aren’t a threat – and they can withstand cold temperatures as low as -12ºC. And in the case of pomegranates, we can make dye from waste.

Plant and Pomegranate Hoodie

How pomegranate becomes a dye

When the edible seeds are removed from pomegranates, the peel is normally just thrown away. But this part of the fruit is high in tannin, a biomolecule which is perfect for extracting natural dye. So rather than let it go to waste we’ve used the skin to colour the Plant and Pomegranate Hoodie. The rinds are left to dry before being ground into a powder. This powder is mixed with a water-based binder and filtered, to create pomegranate dye.

Plant and Pomegranate Hoodie

Each hoodie is garment dyed in pomegranates

While most clothes are dyed with a process called piece dyeing – where huge rolls of fabric are dyed, before being cut and sewn to make clothing – we’ve used a process called garment dyeing to create the Plant and Pomegranate Hoodie. Each hoodie is built by hand, and then the whole hoodie is submerged in a giant vat of pomegranate dye to give it its colour.

Plant and Pomegranate Hoodie

Looks lived-in from the day you get it

By changing the way you dye fabric, you change the way it looks and feels. Garment dyeing clothes after they’ve been built makes the fabric physically softer, so the hoodie feels lived-in and super-soft from the moment you first put it on. The colours you get from garment dyeing also make it look like you’ve been wearing the hoodie for the last few years. That’s because when you put the whole piece of clothing in dye, the colours build up in the creases and in the stitching, but come out paler at the edges, so the hoodie looks worn in from the day you get it.

Plant and Pomegranate Hoodie

Just bury it in the ground when you’re finished with it

When you decide your hoodie has reached the end of its life – whether that’s in 3 years’ time or 30 – you have a couple of options. You can put it out with the compost, or you can dig a hole in the soil and bury it. Once you’re done, nature will do the rest and start breaking it down and turn it into worm food.

Plant and Pomegranate Hoodie

The hoodie is fully biodegradable

As it’s made entirely from plants and pomegranate dye, the hoodie is fully biodegradable and compostable. The speed at which the hoodie biodegrades depends on the environment you put it in. The hotter the conditions, and the more bacteria and fungi it’s exposed to, the faster it will disappear. So while industrial composting will be the fastest, with home composting it will take around 8 weeks. If you bury it in soil you’re looking at around 12 weeks. The hoodie that starts its life in nature is literally designed to end up there too.

Plant and Pomegranate Hoodie

How other clothing lives on

A lot of clothing made today will take anywhere between a decade and several centuries to biodegrade. Polyester alone for example takes between 20 to 200 years. In contrast, fabric built from natural fibres like cotton, wool and silk will biodegrade much faster. But most of them will have been dyed with chemicals which will then filter into the soil, or contain elements like metal zips or plastic buttons that won’t biodegrade. In this hoodie every element is made from organic matter and left in its raw state. So when it disappears in 12 weeks nothing is left behind.

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