It all started with our original Baker Miller Pink Hoodie, which was demoed by Jimmy Fallon and Jon Glaser on The Tonight Show. Our Relaxation Hoodies let you shut the world out, give yourself a hug, and even come with their own relaxing soundtrack.

Next came an entire clothing system made with cutting edge ceramic nanotechnology – the same stuff you find on supercar brakes and wrapping special edition iPhones. We made the toughest t shirt, baselayer and midlayer on earth, as well as a jacket that’s designed to take falls at up to 120kmph.

We’ve gone on to reinvent high visibility sports clothing; create kit that comes pre-camouflaged with blood sweat and dirt; and build a 100 Year Hoodie that’s made from 100% DuPont™ Kevlar® fibre and designed to outlive you.

Our kit is built and tested with our team of athletes, adventurers and scientists who between them have rowed solo across the Pacific and Atlantic, run across entire continents, surfed 100ft waves, climbed and base-jumped the Eiger’s North Face, ski traversed Greenland, and travelled the Yukon on foot.