2019 represents a milestone in the story of Vollebak, and an important moment in the history of clothing and technology. Having created the world’s first Graphene Jacket1 using the only material in the world with a Nobel Prize, we’ve gone on to release 100 Year clothing2 designed to outlive you, a Plant and Algae T Shirt3 grown in forests and bioreactors that turns into worm food, and our Black Squid Jacket4 which mimics the adaptive camouflage of the squid by reflecting every colour in the visible spectrum.
It led Esquire to write that “Vollebak aims to do for outdoor clothing what Tesla did for cars and El Bulli did for food, using science, wit and imagination to create products no-one thought possible.”
When we launched the Graphene Jacket our aim was simple – increase the speed at which we bring intelligent clothing into existence by taking graphene out of the lab and into the world by opening up our R&D process. It’s why Fast Company described it as magical5 and “more akin to a hackathon than a fashion design process.”
It followed on from our 2018 release of our Solar Charged Jacket6 which won Time Magazine’s Best Inventions, to go with Wired’s Gear of the Year and a win at Fast Company’s Innovation by Design awards for its ability to store and re-emit sunlight.
Quantum leaps in technology are required for a lot of our gear – new production methods, or entirely new materials which have never been seen before. So while we launch new concepts nearly every month, every piece takes between one and five years to make.
Our mission is clear – we make clothing for the smartest, most hardcore guys on the planet. The ones who 50,000 years ago7 would have left their caves first, and who 20 to 30 years from now will be on the first rockets to Mars.