2018 represented a milestone in the story of Vollebak, and an important moment in the history of clothing and technology. With the launch of the first ever Graphene Jacket we took our first steps towards our end goal of creating bionic clothing. It sat alongside the release of 100 Year Pants built to withstand fire, nature, water and the rest of this century, and a shirt designed for all 510 million square kilometres on the surface of Earth.
Then, at the end of the year, our Solar Charged Jacket won Time Magazine’s Best Inventions of 2018, to go with Wired’s Gear of the Year and a win at Fast Company’s Innovation by Design awards.
In every industry there’s someone out there building the future, whether it’s technology, architecture, food, cars or space rockets. In clothing it’s us.
We reinvented the hoodie to make it work more like an isolation tank, which landed it its own spot on The Tonight Show. We created a jacket that mimics the most visible creature on the planet – the Blue Morpho butterfly. And we build clothing with the same ceramic and Kevlar technology used on the International Space Station to handle micrometeoroids strikes.
Quantum leaps in technology are required for a lot of our gear – new production methods, or entirely new materials which have never been seen before. So while we launch new concepts nearly every month, every piece takes between one and five years to make.
We make clothing for the smartest, most hardcore guys on the planet. The ones who 50,000 years ago would have left their caves first, and who 20 to 30 years from now will be on the first rockets to Mars.